CTV Advertising

CTV advertising solutions, enabling targeted, data-driven campaigns

OMNICHANNEL PROGRAMMATIC ADVERTISING

What is Connected TV Advertising?

Connected TV (CTV) advertising is the future of reaching audiences where they are most engaged. It involves streaming premium content through apps on smart TVs or over-the-top (OTT) devices, with ads seamlessly integrated before the content or during traditional commercial breaks. This modern advertising avenue opens up a world where your brand can shine in the living room of every connected viewer.

Why Advertise on Connected TV?

CTV advertising offers the unique advantage of unifying your ad buys across linear and streaming TV, backed by smarter measurement tools and greater control over ad visibility and frequency. With 40 North's industry-leading CTV solutions, you're positioned to maximise reach and impact among increasingly digital audiences.

The Advantages CTV Ads & Premium Production

40 North excels in delivering end-to-end production and CTV ad management by focusing on exclusive partnerships with leading networks and content providers worldwide. Our unique position outside the content competition enables access to an extensive CTV inventory marketplace, placing your ads in premium content environments for maximum quality and impact.

Digital Out of Home Advertising

Extend your reach beyond the living room with Digital Out of Home (DOOH) Advertising. This dynamic advertising medium allows your brand to engage with audiences in public spaces, transit areas, and commercial locations, offering creative and impactful visual experiences that complement your CTV campaigns.

Take your measurement strategy beyond reach to get more value out of your ad investments.

Premium Inventory

Your ads deserve the best stage. That's why we offer access to premium inventory across major networks and streaming platforms worldwide. From live sports to high-profile events, your brand will be showcased amidst the most sought-after content.

Omnichannel Strategy

Harmonise your advertising efforts with our omnichannel strategy. By connecting CTV campaigns with other channels like audio and display and dooh (Digital Out of Home) we facilitate a seamless consumer journey, nudging viewers further down the funnel towards conversion.

Unified Measurement

Gone are the days of siloed metrics. CTV offers advanced measurement of the full impact of your ads across networks and publishers. Our unified measurement approach tracks a comprehensive range of metrics, from gross rating points to reach and frequency, and even direct sales impact, providing a clear view of your advertising effectiveness.

TECH PARTNERS

Built with tech we trust.

Amazon Web Services

Akami

Cloudflare

Stripe